Consumers’ Feelings About Meat and Meat Alternatives: Can Framing Influence Perception?

In a recent study, researchers used a mixed-methods approach to examine consumer perceptions of meat and meat alternatives and whether framing products as part of a meal, rather than in isolation, influences consumer perceptions (1). The study findings provide insights into how meat alternative products may be positioned to appeal to various consumer profiles and also provide a basis for further research. The following analysis by a dietetic student looks at the key aspects of this...