Nudge Theory
Posted: 2017-04-18
Can an intentional nudge influence decision-making towards choosing a healthier dietary option? A recent study, The Efficacy of Nudge Theory Strategies in Influencing Adult Dietary Behaviour: A Systematic Review and Meta-analysis in BioMed Central (BMC) Public Health, says it can. Nudge theory, or 'nudge' proposed by Thaler and Sunstein (2008) in their book, Nudge: Improving Decisions About Health, Wealth and Happiness, is based on providing indirect suggestions that guide...